Student producer on road to stardom

From his first performance at Arena Ktown club to producing a track with over 100,000 streams, Cal Poly Pomona student and music producer CONVN’s success only continues to grow.

In clubs and on hip-hop tracks, he headlines as CONVN, but to his close friends and family he is better known as Eugene Luu. This 20 year-old producer recently moved down to SoCal from the Bay Area to continue his studies at CPP as a biotechnology major.

Creating music in the beginning was nothing serious to him, but he constantly found himself messing around with various tracks and beats. His friends, who were also into creating music, inspired him.

“I taught myself everything I know through YouTube tutorials. Channels like Busy Works Beats and Internet Money were the two most memorable channels that helped me out when I first started,” Luu said.

Student producer CONVN in action as he exhibits his music to the public with support from his friends. (Courtesy of Jacob Linao)

Eugene Luu’s music career started to get serious just before his first year at CPP.

“I was really excited when college started. I liked the idea of starting from scratch in an unfamiliar place. My friends in college played a big part of the music I make now because they helped me listen to certain genres and gave me a deeper appreciation for those lesser-known sub-genres, ” Luu said.

In the beginning of his music career, he explains his biggest struggle was pinpointing his own style. His first sets of beats lacked structure and he wanted to create his signature mark as a music producer.

After producing multiple beats, he finally found his rhythm and artistic process. His beats are produced through FML ADA Digital Workshop. This software program allows him to create fluid sounds and search through samples of instrumental beats. If he has his own idea for a track, he records his own instrumental sound or manipulates an artist’s voice over a track.

A key tool to creating his beats is his Novation Launch, which contains 42 keys that gives him control of the pitch and fades of a track. His beats are combinations of the hip-hop and electronic dance music genre.

Most of his work has been spent in his college room, which is now transformed into a mini-studio where one will find him looping beats and creating sample packs.

“The man will always give his 200 percent to the people and things he loves. Mind on his music and his girl,” said Kaushal Kumbagowdana, Luu’s roommate.

If you listen to his beats on his Beat Stars profile, you’ll find his music gives off feelings of modern rap influenced by both his Bay Area and SoCal lifestyle.

He gives credit to major producers Young Chop and Mexico Dro for shaping his music style. He takes a lot of inspiration from their unique beats and heavy hip-hop style.

Collaborating with top names in the music industry and performing for a larger audience is what Luu hopes for in his near future. Eugene Luu’s tracks are found on his BeatStars profile at https://www.beatstars.com/convn/feed and his Soundcloud at  https://soundcloud.com/convn.

Update: In the printed version of this story, Luu is misspelled. We have corrected it online. 

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