Students have flocked to the desert over the past two weekends.
Class Facebook pages were filled with wristbands for sale.
The Coachella Valley Music and Arts Festival, otherwise known as Coachella, has become a mockery of a festival in a place where its creation in 1999 was intended to portray artistry in a new light.
Weekend two of Coachella has come to an end but its presence has no intention of leaving us any time soon.
The number one reason for its growing disapproval rate is due to the festival goers themselves.
Coachella was once a gathering where music and art collided to give attendees an experience that they would never forget, but with the addition of social media things have changed.
The most noticeable sign of the festival is the multitude of pictures that have bombarded our social media accounts with captions such as ‘take me back’ and ‘‘chella vibes’.
We see the same ferris wheel show up scroll after scroll while another one of our friends attempts an original pose in front of it, which has clearly been done already.
Many have undoubtedly put it on their unwritten Instagram worthy must-have destination wish list and it seems that this destination will continue to be added to more personal lists.
The first thing people ask when they find out that someone is going to Coachella is: “What are you going to wear?”
The question is not asking what their apparel will be to enjoy a three-day long festival in the desert while they are surrounded by thousands of people at every stage, but what outfits they will be wearing that will make it to their social media accounts.
It is expected at a music festival to get sweaty and dirty, but year after year, attendees go out of their way to shop for clothing that is in no way intended for an actual festival.
The wannabe hippies and sun children can be seen parading around the desert with their phone in hand, moving from one location to another, scouting for the perfect lighting and another photo opportunity.
They do this all weekend, for them to come to realize that they did not even make it to a third of the acts.
Social media’s impact on the festival has made heads turn in ways it did not wish for in the first place.
You’re not paying for the music, you’re paying to say that you went to Coachella.
Attending the festival can cost up to $3,000, depending on your distance from Indio.
Tickets for the 2018 festival ranged from $429 for general admission to a near $1,000 for VIP passes.
The ticket prices are just a starting point from the amount of money that is spent for the expensive experience.
Yes, Coachella is an experience, but how much of an experience are you living for that amount of money?
Clearly, the price does not matter as individuals who are even in financial situations will somehow be able to purchase a ticket for the sake of saying that they attended.
The average Coachella attendee will complain about how expensive everything is at the festival but will not mention how much additional money they spent in order to be considered Coachella-ready.
Coachella, at the end of it all, is a brand, which seeks validation and most of the people who attend it are seeking it as well.
The festival which showcases several art installations and brings together artists from different genres is not the problem, it’s the attendees who have made the festival a joke.
Prime festival season is just a few months away and if you want to go to a real music festival, you should probably go to Bonnaroo or Lollapalooza.
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