Benefits of CPP social media

By Sara Vargas

In this day and age of social media, everybody has some sort of Twitter, Facebook or Instagram account.

Whether it is for fun and memories or for business, social media accounts help keep people in the loop.

That is exactly what Cal Poly Pomona is doing to keep everyone on campus safe, informed and engaged.

It has created a whole new form of communication.

Say goodbye to flyers and announcements and hello to tweets, posts and pictures filling up your news feed.

CPP used to just have their one official university account spread throughout the top three social media outlets: Twitter, Facebook and Instagram.

Now, departments, advising centers and clubs all over campus have joined the trend to inform students faster.

The accounts associated with CPP range from the College of Science and the College of Agriculture to the management and human resources department.

Parking and Transportation Services along with the Bronco Student Center and the police department are also active users.

Each account may target a specific audience among the university, but they intend to keep students up to date on the latest news happening around campus.

Since students are already glued to their phones scrolling through memes and gifs on social media, clicking on a useful account like the university’s Bronco Advising Center could lead to helpful reminders about registration or graduation tips.

One post could possibly save you some stress in the future.

For instance, I rely on the police department and Parking and Transportation Services for traffic updates.

Fall quarter tends to be the busiest, so both accounts make an effort to keep students, faculty and staff updated on all the closures, backups and parking situations around campus.

If traffic is backed up on Kellogg Drive or if Parking Structure I is full before 8:00 a.m., they will let you know.

Their social media presence saves my sanity and my patience.

As CPP continues to grow their social media presence, they are creating a whole new form of engagement throughout the campus community.

Those that do have an account seem to promote interaction through social media more than having students come into their office or department to ask questions because of convenience.

There is no need to walk across campus to the CLA building anymore.

You can simply tweet @cppbac for any type of registration, academic or financial aid questions.

Some will promote the direct messaging option or reply to your tweets on Twitter or posts on Facebook to help ease the stress.

It does not get any better than that.

Don’t get me wrong, it may seem like all of this is reducing face to face interaction, but social media is how the word gets out because someone is always on it.

Since over 80 percent of college students have some sort of social media, according to Experian Simmons, a consumer insight service, it is no surprise that universities are turning to Twitter and Facebook more and more.

If someone can get important information across in less than 140 characters on Twitter or through an image on Facebook, it helps students who are rushing to class one minute and then to work get the gist of what is going on.

Students will read the tweet or look at the post, get the reminder and move on.

So far, CPP has successfully engaged thousands of students each day on social media, and we should take the initiative to click the follow button to add an additional resource to the palm of our hand.


Courtesy of CPP

CPP’s social media keeps students in the loop

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