By Leanna Ahmed
For the third time this year, Cal Poly Pomona’s Annual Fund department initiated “Build the Future,” a 36-hour online fundraising campaign. The fundraiser started on Tuesday at 9 a.m. and ended on Wednesday at 9 a.m.
“It’s something that’s done in philanthropy a lot, and it’s called the blitz campaign. The idea is to get everybody together as a community rather than just an individual investment,” said Phonathon Coordinator for the Annual Fund Samuel Moore.
The fundraising event was intended to raise $77,000, but it surpassed its goal by raising a total of $92,604.
According to Moore, the university relies on three sources for funding.
“One is our tuition fees and everything we pay to go here, state support or the federal government, and the last major portion of what it takes to support the university comes from private support ” that’s donors and corporate sponsorships,” said Moore.
Last year, the campaign raised $75,000 , and the Annual Fund team was confident that it would reach its goal this year.
“Donors from last year were a lot of our loyal supporters. Obviously, we get gifts from the alumni, faculty and staff during this campaign, but even students are making gifts,” said Director of Leadership Annual Giving Kayhan Ahmadi. “It is a combination of everyone really. That’s what is really great about this campaign because it’s pretty inspiring to see how everyone essentially steps up and makes a gift.”
Among some of the major donors this year was Michele Gendreau (’83, hotel and restaurant management), who committed to match the first $10,000 that was raised towards the new Rose Float Lab. The Alumni Association also offered a $10,000 matching donation for all contributions that went towards either the Veterans Resource Center, Renaissance Scholars or Bronco Athletics.
“There’s a number of people who are matching their donations,” said Ahmadi. “We are really lucky that we are able to offer our donors the option to get very specific with their gifts and to give to whatever means the most to them.”
The department created a phone program with different calling pools of people: businesses who have never donated before and those who have donated in the past.
This year, the Annual Fund integrated the Student Philanthropy Club to help with all the marketing efforts for the campaign.
“We just got approved as a club, and this is our first project that we ever did,” said Marcela Moreno, a fourth-year liberal studies student and president of the Student Philanthropy Club. “[The club] created all the posters and postcards for this campaign. We have just been trying to get the word out.”
The department made an effort to start preparing for this year’s fundraiser in advance. The effort allowed it to do a lot more integration with its social media platforms and to use different marketing techniques.
“This year we were more personable using photos of students from different majors,” said Moreno. “Also, this year we were definitely a lot more prepared.”
With the photos of students on the campaign’s website, the Annual Fund was able to acquire a larger response from people.
“I expect this to be a very good display of Broncos supporting each other, and it should be good for the campus community,” said Ahmadi.
Courtesy of Cal Poly Pomona Facebook
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