University Advancement receives award

By Izbel Torres

Cal Poly Pomona’s Division of University Advancement has received a Council for Advancement and Support of Education Educational Fundraising Award for its overall performance in their comprehensive fundraising program. This is the first time CPP has received recognition by CASE for their work in fundraising for education.

CASE is an international organization that supports educational institutions and the advancement specialists who work for their benefit.

CASE helps these institutions by marketing their institutions to potential students, building stronger relationships with their alumni and donors, fundraising, and establishing professional relations.

“We could not be more proud,” said Michelle Stoddard, acting vice president for University Advancement. “Everybody [in the division] was pretty excited about it when we sent the email out last week.”

CASE bases this award on survey data gathered annually by the Council for Aid to Education. Educational institutions report their fundraising data to CASE who examines the fundraising data within the last three years.

CPP’s University Advancement generally works to fundraise money for the university through donor relations. They are also devoted to furthering the university through development, alumni relations, public relations, communications, and special events.

“We’re responsible for raising funds and providing communications for the entire university,” said Stoddard. “When you receive a scholarship or a grant for research or money to travel to a national conference, generally that is money that has been raised through University Advancement by soliciting corporations, foundations, or individuals.”

University Advancement also writes grant requests, puts together brochures, and calls potential donors and alumni to help support the university.

“We go out and solicit it from outsiders and each of the colleges has goals and objectives for the year,” said Stoddard. “There’s a fundraiser from University Advancement that works with the deans to go out and solicit funds on behalf of the college. [For example,] if they are raising funds for the Panetta Scholarship, then we are going out to people who would have any interest in that. Generally [we solicit] alumni but sometimes it’s not and [we] ask them to write a check and support that.”

According to Stoddard, roughly 40 personnel from Advancement Services, External Affairs, Public Affairs and Development helped achieve this recognition.

“This was a team effort for the entire division,” said Esther Chou Tanaka, interim director of Public Affairs. “This is a great award because it recognizes the accomplishments of so many talented people here. [As] the communications office, we support them through the communications that we do. We put out magazines for our alumni and donors and we worked on alumni communications.

“We have people who work in Advancement Services who help do research or process the donations that come in, so everybody played a role in this campaign.”

Dan Wood, director of Planned Giving, names The Campaign for Cal Poly Pomona as a major factor in the award. The six-year campaign raised over $160 million ” $10 million over the original goal ” from donations, pledges, and bequests.

With the help of over 17,000 donors, the campaign set a record in fundraising for the university and helped support university scholarship.

“For me it’s a sort of great pride to be associated with [this] program,” said Wood. “As a member of the program I am excited about going to the next level of fundraising, because of the foundation that has been set in the past.

“To support the students and faculty of this university, that’s what development does. It supports students and faculty.”

University Advancement

Victoria Kernen / The Poly Post

University Advancement

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