Internet radio revolution brings variety

By Chrissy Mitchell

With the cutting-edge technology of the 21st century, your typical music buff can access today’s tunes from just about anywhere. Most of the time, it can be without having to spend a dime.

Nowadays, old-fashioned radios are a thing of the past. Instead most people listen to their favorite tracks with Internet radios.

For a long time, Pandora Radio has been one of the biggest names in free digital music with over 150 million users.

But now, Pandora has competition. Other leading free music sites and applications include Spotify, Slacker and Songza. They all basically provide the same service, but each of these sites has their own individual perks.

In the end, though, it is Songza that makes the grade.

Songza’s playlists are handmade by an expert team of music critics, DJs, musicians and musicologists whereas Spotify and Slacker use algorithms to generate their music.

If that is not impressive enough, then get this. Not only does Songza let you browse by genre, artist and song, like Pandora, its playlists can also be curated by moods, decades, locations and even activities without the interruption of audio advertisements.

For example, if a certain Cal Poly Pomona student needed a break from his or her rigorous academic studies, they could pull up a playlist specifically catered to a “Tuesday night dance party” to any genre of their liking.

Or if there is no time to take a break, Songza even has work playlists with or without lyrics.

There are playlist options for every time of day or mood that the listener is in. A small sample of these Songza playlists include “waking up,” “still waking up,” “singing in the shower,” “working out” and even “barbecuing.”

Like Spotify, Songza gives members the chance to share their songs and playlists on Facebook or Twitter if they choose to do so. Spotify is perfect for those who know a certain artist, song or album they want to listen to, but unfortunately that is the most they can offer.

Even a leading music site such as Slacker, cannot keep with Songza.

Slacker is a computerized playlist generator with fewer selections in genres and songs. It is basically just another average Internet radio.

Pandora is a widely trusted Internet radio because it has been around for so long. However, when Songza first introduced its new version of the mobile app, it was downloaded 1.15 million times in 10 days, and shot to the top of Apple’s App Store rankings. These rankings passed Pandora and iHeartRadio.

Tim Westergren, Pandora’s founder and chief strategy officer, claims that the competition has not affected the service’s growth.

Eventually, though, more people will start realizing that Songza has more to offer.

With no advertisement interruptions and a wider variety in playlist options, Pandora might have something to start worrying about. Pandora is the traditional and easy to use Internet radio, but it lacks a lot of features such as being able to add individual songs to playlists.

In the end, it depends on the listener. But when it comes down to it, Songza really does have more to offer in its variety of music. Move over Pandora, there is a new sheriff in town.

Internet Radio

Nicole Calinawan/The Poly Post

Internet Radio

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