It’s ESPN, not ESP’n!

By Erik Carr

Two weeks ago, the NFL Draft was held. Perhaps the most notable
fact about the draft is four out of the top 12 selections were
quarterbacks.

Any time ESPN presents football coverage this year, it’s
presented with the banner reading: “Year of the QB.”

It turns out the earliest reference to this was in a Dec. 13
press release, in which ESPN declared 2011 the “Year of the
Quarterback.” During this year, ESPN will present in-depth
multimedia coverage on that position.

It’s an admittedly trivial matter, but it’s just another case of
ESPN labeling things before there’s just cause.

Sure, it’s ESPN’s job to report scores, run pregame and postgame
analyses and predict the outcomes of games. However, if ESPN’s
going to run a yearlong series about quarterbacks, it should call
it something that doesn’t reek of arrogance or overhype.

Yes, I’m referring to the so-called “The Decision,” in which
former Cleveland Cavaliers forward LeBron James surprised nobody by
announcing his intentions to play for the Miami Heat.

Or what about the New England Patriots “Path to Perfection”
coverage, in which the Patriots finished the 2007-08 regular season
undefeated, only to lose in Super Bowl XLII to the New York
Giants.

Didn’t anybody learn from the lesson of Reebok’s “Dan &
Dave” campaign, leading up to the 1992 Summer Olympics in
Barcelona?

To familiarize those too young to remember, the ads featured Dan
O’Brien and Dave Johnson, two American decathletes who were hoping
to qualify for the Olympics.

The message in each commercial was the same: “Who will be the
world’s greatest athlete ” Dan or Dave? To be settled in
Barcelona.”

Unfortunately, O’Brien missed the pole vault during the trials,
which prevented him from going to the Olympics, and Johnson ended
up taking third in the decathlon.

With this in mind, don’t be shocked if Tom Brady, Philip Rivers
and Brett Favre (if he doesn’t stay retired) all end up having the
worst years of their careers this season.

To be fair, ESPN was right in calling the 2010 MLB season the
“Year of the Pitcher” in May 2010. However, the blogger who wrote
that blog, John Perrotto, had the following open-ended title: “Is
this the year of the pitcher?”

Remember, ESPN: The network’s acronym nomenclature stands for
“Entertainment Sports Programming Network,” not
“ExtraSensory-Perceiving Newsmen.”

Women of Winter

Erik Carr, Sports Editor / The Poly Post

Women of Winter

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