Web site links independent music to main stream

By Stacey Olivas

A new Web site has launched, allowing listeners to choose what
new music they want to hear and artists promote their music.

Cherrypeel.com was first launched in June 2008. Andrew Stern and
Scott Hyndman decided to create the Web site because they were
unable to find new music that was not already in mainstream

“There is a ton of great music being created that listeners
never get a chance to hear and we are trying to change that,” said

Stern and Hyndman quit their full-time jobs to focus on creating
a Web site that allows listeners to find new music. They wanted a
Web site that also lets artists expand their fan base by allowing
their music to get out there and be heard.

“After a lengthy discussion about how the music industry is
changing due to digital technology, we figured out a system that
would help both new musicians gain attention and give listeners a
fun and efficient way to find new music,” said Stern. “It really
came down to our love of indie music and the fact that we were
struggling to find new artists.”

The Web site allows both artists and listeners to share and
listen to music, create playlist, add friends, comment and votes on
new music.

Artists can sign up and post their music on the Web site for
free. Users can also listen to full-length songs posted by artists
for free.

After an artist posts his or her music, it can then be voted on
by users. The more votes an artist receives, the more likely they
are to make it to the Web site’s popular page.

If an artist makes the popular page, their music will receive
greater exposure because it will be featured on the Web site’s main

Evelyn Alvarez, a fourth-year communication student likes
Cherrypeel because she can download music and share it with

“I love that the Web site lets you download and share new music
because most Web sites charge,” said Alvarez.

Cherrypeel.com provides artists and listeners a legal way to
share and hear new music. Artists own the rights to their songs and
can choose if they want listeners to have the ability to download
their music.

“Many artists out there haven’t yet had a chance to be heard and
are finally getting the audiences they want and deserve on
Cherrypeel,” said Stern.

Alex Canas, a third-year international business and marketing
student, believes it’s a good way to find new music.

“I feel the Web site is a great idea,” said Canas. “I’m tired of
hearing the same songs over and over on the radio and think this is
a good way to find good new music.”

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