Los Angeles Times Considers Web Based Future

By Jenny Johnson

With increased media Internet awareness, newspapers are heading
toward relying on Internet-based functions to urge more readership
within Los Angeles.

Los Angeles Times editor James O’Shea unveiled a new initiative
Jan. 24 to combine varying operations of the newspaper to go
online. Cal Poly faculty and students are not sold on leaving print
behind.

“There’s so many people that do not read their news online,”
said communication professor, Tina Carroll McCorkindale. “Too many
people want to feel, smell and turn the pages of the newspaper;
people won’t find the Internet the same.”

The LA Times wants to combine more aspects of the newspaper on
its Web site because its Web operations bring about $60 million of
the Times’ $1.1 billion in overall annual revenue, according to
latimes.com.

Many newspapers are uncovering the need to shift resources to
the Web where their revenues are growing and the cost of
advertisements is diminishing. Earlier in January, the Wall Street
Journal advanced most of its breaking news stories online to make
way for their more “analytical stories.”

“I understand that going on the Web is a bit more economical,
but it is not ideal. It does not fit everyone’s lifestyle because
not everyone has access to Internet and newspaper stands can be
found everywhere,” said Mark Karayan, a third-year communication
student, who finds print to still be more reliable.

According to the Newspaper Association of America, six out of 10
people read newspapers online because it’s convenient, timely and
free. With 5.1 million visitors and 73 million Web hits, the LA
Times feels like they are going in the right direction.

“I think the question is not so much about print verses online,
but accessibility,” said Mariusz Ozminkowski, a communication
professor. “As long as the paper is available, the question of
delivery is merely technical. I don’t expect the print version to
disappear any time soon.”

Newspapers such as the San Gabriel Valley Tribune have
confidence that print newspapers will never become extinct.

“Newspapers will never go online; there will always be a print
version,” said Steve Hunt, managing editor of San Gabriel Valley
Tribune. “Metro papers such as the LA Times face more challenges to
keep their revenue up and find more money, which is on the Web.
Newspapers and the Web will coexist for many years.”

Jenny Johnson can be reached by e-mail at news@thepolypost.com
or by phone at (909) 869-3747.

Los Angeles Times Considers Web Based Future

Los Angeles Times Considers Web Based Future

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