ASI’s quarterly U-Rock concert series returns

By Zara Hurtado

Associated Students, Inc.’s Bronco Events and Activities Team hit the ground running this quarter, kicking off their fall programming with the BroncoFusion concert.

Now, BEAT is ready to bring back their U-Rock series, the first of which will take place on Nov. 9 from noon to 1 p.m. at University Park.

The quarterly concert series will bring live music from student bands to University Park.

“U-Rock was created by our music chairs to showcase student talent during University Hour,” BEAT Music Chair Angel Perez said.

“It is meant to expose our student performers to play live in front of a crowd while providing an entertaining event to our students.”

U-Rock is one of the many staples of BEAT’s programming, offering student musicians the chance to highlight their sound during the most populated time on campus.

Whether you are a student pursuing a degree from Cal Poly Pomona’s music department, or you and your friends have a band, students from any musical background are encouraged to get in contact with the music chairs.

“U-Rock gives an opportunity for student performers to experience that live setting that many artists do not get a chance to have until later in their career,” Perez said.

“I believe that having live music at our events makes them feel more lively. Moreover, it is very satisfying to see your friends play at these events.”

Past U-Rock performances span a variety of genres from indie rockers Minimall to Pomona funk-gaze band Moon Ensemble.

Students interested in volunteering at future BEAT events can learn more by attending the next BEAT volunteer meeting on Thursday Oct. 26 during U-Hour at the Bronco Student Center.

U-Rock was created to showcase student talent during U-Hour

Courtesy of ASI

U-Rock was created to showcase student talent during U-Hour

Past U-Rock performers included indie rockers Minimall, and Pomona funk-gaze band, Moon Ensemble

Courtesy of ASI

Past U-Rock performers included indie rockers Minimall, and Pomona funk-gaze band, Moon Ensemble

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