Red Bull hosts doodle art competition

By Uriel Gonzalez

We are all guilty of doodling in the margins of our notebooks during a lecture when boredom strikes.

It is synonymous with taking notes by hand, and although it is usually an afterthought to most, Red Bull has brought doodling into the spotlight and made it into a full-fledged art competition.

A competition specifically for college students to showcase their doodling prowess is anything but cliche, and students across campus share a similar sentiment.

“I think it’s an interesting concept,” said first-year kinesiology student Emily Dupont.

Red Bull Doodle Art is a worldwide competition where college students from around the world are encouraged to submit their hand-drawn doodles to Red Bull’s doodle art website by April 23.

Winners will be decided by online voting via the website between April 25 and April 28.

The incentive? Winners from each respective country will be flown out to a yet to be determined location and participate in creating virtual reality art, which will then be exhibited at a global virtual gallery.

On paper, this is every art student’s dream.

This contest is designed to include students from all majors, the assumption being, all students doodle.

Given that this contest is so art-centric, however, one would assume art department students would be foaming at the mouth to submit their best doodle art to Red Bull.

Contrary to intuition, a number of art students seemed uninspired by the competition and expressed distaste with the potential fruits of their labor.

“I don’t think I’d really be interested in that. I feel like that’s a lot of time to put into something…There’s no true reward,” said fourth-year graphic design student John Miranda.

The students who were critical of the doodle art contest stemmed from the art department.

A few students felt like the competitive nature of the competition was counterproductive and felt all the artists who would not win were being cheated for their efforts.

The open nature of the contest was also criticized; they expressed interest in a contest where art students are handpicked based on their portfolios instead.

What makes the competition special, though, is that it is open and accepting of those who don’t have portfolios or even an extensive background in art to begin with.

However, students who would potentially be ecstatic about the prospect of submitting doodles for a contest may not be familiar with Red Bull’s unique contest.

With no fliers around campus or in the art department to advertise the event, the word is not spreading around campuses as deadlines are drawing near.

“I think doodling is cool because many people could do it, but they should promote more, like, put up fliers, social media,” said Cal State San Bernardino second-year business administration student Catherine Amador.

Despite this, Red Bull estimates the doodle art contest will receive entries from more than 50,000 students from more than 1,000 universities in at least 40 countries.

Doodle art is aimed at highlighting any student’s artistic skills in a simple manner.

Red Bull Doodle Art’s goal is to promote the common creativity of college students from all walks of life.

Art transcends culture and is omnipresent, and this seems to be the angle Red Bull is targeting.

The company’s website emphasizes this opportunity should be used as a tool to channel creativity and that doodling has a commonality along with a certain artistic independence which all students share.

If any college or university student is inclined to submit their finest doodle to Red Bull for the contest there are certain requirements: You must be at least 18 or older, draw the doodle on an official application sheet and download and submit entry forms by April 23.

Student submissions in a virtual display.

Courtesy of Red Bull

Student submissions in a virtual display.

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