By Jaylene Guevara
The Apparel Merchandising and Management Pop-up Store was held Thursday during U-Hour at Cal Poly Pomona’s University Quad, which was hosted by the Office of Student Life and Cultural Centers.
Apparel Retail Stimulation, cataloged as AMM 454A, students managed the Pop-up Store and had a first-hand experience running their own retail business. The company, ApparelScapes, controls the apparel merchandising and management Pop-up Store and other venues on campus.
There are a total of seven venues that carry different merchandise. All venues are managed by students and run under ApparelScapes. There is BLDG45 boutique and a Pop-up Store at The Farm Store at Kellogg Ranch.
The apparel merchandising and management students come up with ways to advertise, market and find other ways to attract students, staff and faculty. Although the apparel merchandising and management Pop-up Store is an assignment for AMM 454A, the students who manage it take advantage of the learning experience.
“There is a lot of responsibility that comes with it, but it is also a great real-world learning experience on how to manage an actual store,” said fifth-year apparel merchandising and management student Kayla Rose Allen.
The students are very reliant on utilizing social media to spread word about their store. It allows word to spread faster and attracts more consumers.
“I am the social media chair for the Pop-up Store,” said fifth-year apparel merchandising and management student Dalia Tafolla. “I create the content and the social media posts for ApparelScapes’ Twitter, Instagram, Facebook and a blog.”
People who stopped by the Pop-up Store were asked to take a survey in regards to what he or she was interested in when it comes to clothing, such as colors, styles and brands. That way, it allows the apparel merchandising and management students to obtain a better idea of what consumers want and cater to them in the future.
“Our goal is to increase profitability by 10 percent,” said Allen. “As a result, we want our customers to take surveys, so we can adjust to what they want.”
ApparelScapes also creates all CPP logos for merchandise, such as tops and sweaters. In addition, it buys wholesale from American Apparel.
The apparel merchandising and management students aim to make the merchandise affordable and stylish.
“We do have a lot of products that are marked down, and it is really affordable, so students, staff and faculty can be proud of their school without having to pay so much,” said Allen.
People who are interested in learning more about the apparel merchandising and management Pop-up Store and other venues can find more information on ApparelScapes’ Twitter, Instagram, Facebook and blog.
Elaine Deleon / The Poly Post
Apparel Retail Simulation
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