My Bloody Valentine reignites shoegaze sound

By Anthony Solorzano II

In 1991, My Bloody Valentine released “Loveless,” an album that would later be branded by many critics as one of the most influential albums of the 1990s.

Since then, Kevin Shields and company stayed quiet and did not release new music”until now.

After 22 years and hours upon hours of crashed servers, the epitome of the shoegaze era returns with a nostalgic album that sounds new.

This specific sound was named ‘shoegaze’ because of the way the musicians would look down at their shoes while performing, as they remain motionless.

With “m b v,” My Bloody Valentine introduces a whole new generation to its signature distorted, pitch-bending sound.

The album was released on its newly launched website with no form of promotion and the only warning of its release being a post on its Facebook page.

My Bloody Valentine’s “m b v” is a nine-track, 46-minute-long album that keeps true to its shoegaze roots by beautifully orchestrating chaos all while bringing a fast-paced drumming sound to it, giving the genre a 21st century make over.

“m b v” starts off with “She Found Now,” a multi-instrument layered, hazy melody that reminisces the sound of “Loveless.”

This continues to play through the first 3 tracks, with the change coming in “Is This and Yes.”

The track resembles the sound of sci-fi films, making it the slowest song released by My Bloody Valentine since, well, ever.

My Bloody Valentine uses this track as the shift in its sound.

After “Is This and Yes,” we are introduce to a side of My Bloody Valentine we have never met.

In “If I Am,” the fifth track of the album, My Bloody Valentine stays away from distortion. They polish their sound, pick up the pace and give it a dance tempo.

With such changes, the second half of the album has that new sound fans might have been looking for after the band’s 22-year hiatus from the industry.

With “In Another Way,” the seventh track of the album, members of My Bloody Valentine prove they have done more than just sit on their behinds these past 22 years.

With a repeating drum beat backing up a reverberating guitar riff and an organ keyboard backing it up, this track’s tempo keeps the listener nodding his or her head and shuffling his or her feet, making it the strongest track of the album.

Soon after the end of “In Another Way,” a repetitive drum solo track that builds up tension is introduced. The track is entitled “Nothing Is.”

“Nothing Is” works perfectly by completing the full circle, bringing back the signature sound My Bloody Valentine is known for to end its masterpiece.

Rating: 5/5

My Bloody Valentine

Courtesy Creation Records

My Bloody Valentine

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